PLAYLET 与 HTTV 达成战略合作
PLAYLET Reaches Strategic Cooperation with HTTV
【洛杉矶3月28日】2024年3月28日，美国汉天卫视与PLAYLET达成战略合作，将在北美开展短剧业务合作。
[Los Angeles, March 28, 2024] On March 28, 2024, HTTV and PLAYLET have reached a strategic cooperation to develop short drama business together in North America.
PLAYLET是一款“现象级”的短剧应用APP，于2023年12月在美国上架，2024年1月正式上线运营，3月初迎来爆发，连续单日新增数万用户，Playlet的单日收入已经超过20万美元，3月6日已冲到北美娱乐畅销榜14名，PLAYLET上线的短剧中，有两部已冲上北美短剧排行前三名，取得了令人瞩目的成就。
PLAYLET is a “phenomenal” short drama application app that was listed in the United States in December 2023, officially launched in January 2024, and experienced an explosive growth in early March, with tens of thousands of new users added daily. PLAYLET’s daily revenue has exceeded $200,000, and by March 6, it had surged to the 14th position on the North American entertainment bestseller list. Among the short dramas launched on PLAYLET, two have reached the top three in the North American short drama rankings, achieving remarkable success.
诞生在中国的竖屏短剧，已经成为手机娱乐APP领域的一匹强势崛起的黑马，目前在短剧APP北美迅速发展，其扩张速度和范围令人咋舌。中国短剧市场已经进入深度内卷的“红海竞争”阶段，众多的中国短剧平台纷纷“出海”，一拨又一拨的中国短剧人带着手机短剧这个领域里全球最领先的理念和全球最成熟的工业化生产短剧的模式及经验杀入北美市场，给好莱坞传统电影行业模式带来巨大的冲击，
Vertical short dramas, originating in China, have become a strong and rising force in the mobile entertainment app domain, rapidly expanding in the North American short drama app market at an astonishing speed and scope. The Chinese short drama market has entered a stage of intense internal competition, known as “red sea competition,” with numerous Chinese short drama platforms going international. Waves of Chinese short drama professionals, armed with the world’s leading concepts and the most mature industrialized production models and experience in the field of mobile short dramas, are entering the North American market, bringing a significant impact to the traditional film industry model of Hollywood.
汉天卫视与PLAYLET的合作，将从承制短剧、联合摄制短剧开始，陆续扩展到短剧的发行推广、以及短剧内容变现等更纵深的领域。
The cooperation between HTTV and PLAYLET will start from the co-production of short dramas, and will gradually expand to deeper areas such as the distribution and promotion of short dramas, as well as the monetization of short drama content.
PLAYLET Reaches Strategic Cooperation with HTTV
[Los Angeles, March 28, 2024] On March 28, 2024, HTTV and PLAYLET have reached a strategic cooperation to develop short drama business together in North America.
PLAYLET is a “phenomenal” short drama application app that was listed in the United States in December 2023, officially launched in January 2024, and experienced an explosive growth in early March, with tens of thousands of new users added daily. PLAYLET’s daily revenue has exceeded $200,000, and by March 6, it had surged to the 14th position on the North American entertainment bestseller list. Among the short dramas launched on PLAYLET, two have reached the top three in the North American short drama rankings, achieving remarkable success.
Vertical short dramas, originating in China, have become a strong and rising force in the mobile entertainment app domain, rapidly expanding in the North American short drama app market at an astonishing speed and scope. The Chinese short drama market has entered a stage of intense internal competition, known as “red sea competition,” with numerous Chinese short drama platforms going international. Waves of Chinese short drama professionals, armed with the world’s leading concepts and the most mature industrialized production models and experience in the field of mobile short dramas, are entering the North American market, bringing a significant impact to the traditional film industry model of Hollywood.
The cooperation between HTTV and PLAYLET will start from the co-production of short dramas, and will gradually expand to deeper areas such as the distribution and promotion of short dramas, as well as the monetization of short drama content.